Apple’s Beautiful Retail Stores

In 2000, Apple (under Steve Jobs) decided they needed to completely rethink their retail strategy. They no longer wanted to be dependent on other retailers to sell their products and yearned to offer customers a unique experience. For this they put together a team of retail/architecture experts and embarked on a journey to design the perfect store. It was much like designing a product - they built a prototype first and iterated designs until they were happy. Teams involved in the design of Apple's retail stores around the globe now include Bohlin Cywinski Jackson, Eckersley O'Callaghan, Eight Inc., Gensler, and ISP Design, Inc., together with Apple's in-house design team. Though Apple's decision to build their own stores was viewed as a gamble in 2001 it is now considered as one of the success stories of the industry. These stores now epitomize Apple and are spread out around the globe.

Here is a neat little bonus video where Steve Jobs introduces you to an Apple Store: (If you are reading this through email, go here to view the video)

Images Via AppleStoreFronts

Did you like this article?

Share it on any of the social media channels below to give us your vote.

Your feedback helps us improve.

House with front lawn

Get the best in architecture and design

Delivered directly to your inbox. Free.


Here is what you get free by subscribing:

  • An ebook with 100+ images of some of the best work we have ever featured.
  • A daily dose of outstanding design pictures and tips in your inbox.
  • Inspiration from the best in the industry. Watch, adapt, adopt!